Alabama Power, Economic & Community Development
Since joining Alabama Power in 1998, Shane has held various roles in marketing, customer service and economic development. From analytics to project management and customer intelligence, his twenty plus years of experience with Alabama Power has prepared him for his current role as the Director of Economic & Community Development. In this role, he oversees the groups existing industry efforts, community development initiatives, industrial site development and manage the Strategic Analytics Team (SAT).
Over the years, Shane has played an integral part in the recruitment of both international and domestic companies to Alabama. The project teams he has served on have facilitated the investment of over $4.8 billion in CAPEX and the creation of over 7,300 jobs in Alabama.
Shane is a successful consensus and relationship builder. He works closely with state and local economic development allies to define and illustrate the value proposition for helping Alabama grow.
He has a dual degree in economics and international studies from American University in Washington, DC, and is a graduate of the University of Oklahoma Economic Development Institute (EDI). He has served on the boards of Birmingham Boys Choir, the Coosa-Alabama River Improvement (CARIA) Association, the Japan America Society of Alabama (JASA) and the Economic Development Association of Alabama (EDAA).
Shane has been involved with many impactful projects during his time in economic development. This includes large global companies like MBUSI, Honda, Hyundai, and Arcelor Mittal. However, some of the most memorable projects he has been a part of have been those that located in rural areas like Golden Dragon Copper (Wilcox County), Enviva Biomass (Sumter County), and Westervelt Lumber (Clarke County). He says the transformational effects of these projects in rural areas seem more tangible – you can both see and feel the impacts of these projects in these communities. Playing a role in bringing real, measurable change to these communities has been one of the most rewarding parts of his career.
Shane became an EDAA member when he joined the APC ECD team. Alabama Power has a long history with EDAA. Shane says they have had a great working relationship with the EDAA for many years and appreciates the pivotal role EDAA has in the state’s economic development ecosystem.
Shane says that EDAA provides a unique forum for candid and meaningful collaboration. The economic development professionals in EDAA are a sounding board for best practices and innovative solutions in his field. The conferences and educational opportunities are great resources for members. At the end of the day, it is the relationship building EDAA facilitates is its true value proposition.
North Alabama Industrial Development Association (NAIDA)
Brooks Kracke is the President/CEO of North Alabama Industrial Development Association (NAIDA). Brooks began his economic development career in September 1987 with the North Alabama Industrial Development Association (NAIDA). He left in 1998 to become the Director of the Jetplex Industrial Park at the Port of Huntsville. He returned to NAIDA in his current capacity in 2015.
The North Alabama Industrial Development Association was formed in 1949 to market and promote the 12 county TVA area for industrial development. The association continues the same plan of work to this day. They travel extensively and host events and luncheons for various contacts in Chicago, New York, Atlanta, and Detroit in order to keep North Alabama “top-of-mind” for project activity. They also attend numerous tradeshows and conferences that we feel will be beneficial to the promotion of the region.
Brooks has been a member of EDAA since 1987 when the organization was known as IDAA. He says it has always been a great organization offering educational, social, and professional development for the ED practitioners.
When it comes to the most interesting projects he’s worked on, Brooks says there are several that stand out in various ways… US Gypsum in Jackson County offered challenging geotechnical issues, McDonnell Douglas/Boeing, now United Launch Alliance (ULA) in Decatur was a great addition to the community and as a leader in the growing North Alabama space industry. Daikin, Toray, Navistar, TRIS, Lockheed Martin, were all projects that have grown in their respective communities and provides thousands of jobs.
Brooks says that EDAA provides a cohesive common ground for economic developers to rally around the profession. Economic development has evolved over the years and EDAA provides the steady baseline by keeping the business at the forefront of political, educational, and social issues.